At some point in every creator’s life—especially the online kind, the ones who have accounts and blogs and mildly unhinged digital spaces—they’re told to niche down. It’s treated like gospel. Branding 101. If you want to be taken seriously, if you want to build a following, if you want to be seen as legit, you need to pick a lane. One topic. One audience. One clean, well-lit room where all your content can live neatly under one title like a well-labeled spice jar.